The subscription based model platforms are taking the social media industry by storm, although this is not an entirely new business model, Onlyfans is one of the best examples that comes to our mind.
Key takeaway
- OnlyFans has 170 million users
- Every day 500,000 people join OnlyFans
- OnlyFans has 1.5 million content creators
- Many of the top OnlyFans creators make $100,000 per month or more
- The average OnlyFans creator makes $145-$151 per month*
- The average creator on OnlyFans has 21 subscribers
- OnlyFans has paid more than $2 billion to its creators so far
- The top 1% of creators generate 33% of the revenue
OnlyFans has over 950,000 followers on its Twitter account and 370,000 followers on its customer service account, being the only social media platform that connects with its users directly. Hint: Twitter is a good place to promote your Onlyfans as well! :)
How was Onlyfans able to skyrocket their popularity?
When the pandemic struck, back in march 2020 many creators realized that Onlyfans offers an enormous opportunity to overcome problems related to the lockdown and become a very solid source of income.
Two years later OnlyFans is still blowing up with a huge 170 million users worldwide. In comparison, OnlyFans only had 7 million users in August 2019. So what caused this rapid growth? The answer is simple: the pandemic.
Many creators realized that Onlyfans offers an enormous opportunity to overcome problems related to the lockdown and become a solid source of income. At the same time a lot of people stayed at home looking for ways to entertain themselves.
This resulted in a 500,000 daily increase in new members. This number should not be surprising – OnlyFans encourages new members to sign up using a referral program. With the help of this program, you can make 5% of the referrer's OnlyFans account for the first year.
Additionally, the security setup of OnlyFans is such that it will block any user that tries to record or screenshot the content posted here. The platform has also placed some strict policies to ensure that the content posted by the creators is safe and protected. All of this makes OnlyFans a great platform for content creators to make some money from their exclusive content.
Although the statistics for OnlyFans may seem encouraging, you should know that most content creators on the platform don't make very much money. In fact, research has shown that most of them make between $145 - $151 per month. So if you're thinking of using OnlyFans to get rich quick, you might want to reconsider. To become successful on Onlyfans you need to be consistent and have the right strategy set in place, this will allow you to reach the top on Onlyfans.
As XSRUS points out, the earnings on OnlyFans follow a traditional power-law distribution. In other words, the 1% of Onlyfans creators - which are the top earners - make around 30% of all the money. Based on that, the top 10% make 73% of the money.
When it comes to immediate success, celebrities and influencers have the upper hand. This is because they already have an existing audience to monetize from. They simply bring in a portion of their Instagram followers, which makes it easy for them to accelerate their growth on Onlyfans.
Wrapping up
Despite being very young, Onlyfans has created a lot of noise in recent times, and the above statistics confirm why. The growth of subscribers who are willing to pay for exclusive content is growing tremendously, which will fuel Onlyfans growth even more.