As an influencer, your bread and butter is working with brands. After all, that's how you make your money! But how do you actually land those all-important brand deals? While there's no surefire formula, you can do a few things to increase your chances of being approached by brands or securing deals through your own proactive efforts. Read on to learn more.
Make sure you have a strong social media presence.
This one should go without saying, but it's worth reiterating: If you want to work with brands, you need to have a strong social media presence. That means having a large number of engaged followers across all of your platforms (Instagram, YouTube, Twitter, etc.). It also means regularly posting high-quality content that resonates with your audience. If you can show brands that you have a dedicated following that is interested in the type of content you produce, you'll be much more likely to land deals.
Research the brands you want to work with
Once you've established a strong social media presence, it's time to start reaching out to brands you want to work with. But before you start sending pitches willy-nilly, take some time to research each brand and make sure they would be a good fit for you. What type of content does the brand produce? What are their values? Does their target audience align with yours? Once you've answered these questions, you'll be able to craft pitches that are tailored specifically to each brand and stand a much better chance of getting their attention.
Reach out to brands
After you've done your research, the next step is reaching out to the brands you want to work with. The best way to do this is by emailing or DMing them on social media. However, it's important to remember that you shouldn't just reach out cold. Make sure you have something of value to offer the brands you want to work with. Otherwise, they're not likely to take you seriously.
Collaborate with other influencers.
Collaborating with other influencers is a great way to get your foot in the door with brands. When multiple influencers team up for a project, it shows that you're not only talented but also easy to work with—two things that brands value highly. And once you've established a relationship with one or two other influencers, it will be much easier to pitch joint projects to brands in the future. So start reaching out to other influencers in your niche and see if there's potential for collaboration!
Negotiate terms
Once you've caught a brand's attention, it's time to negotiate terms. This is where things like rates and deadlines come into play. It's important to be professional and honest when negotiating terms with brands. After all, they are businesses, and they need to know that you're serious about working with them.
Work with a Talent Management Agency
An influencer can greatly benefit from having a Talent Management Agency to help them succeed. This enables the influencers to reach their goals quicker and achieve a higher level of success. A Talent Management Agency is able to help its influencers and models to grow on social media. They are responsible to represent and support their talent, enabling them to reach their goals quicker. They also provide you with:
- Guidance and support as you grow your social media following
- Connections to brands who may be interested in working with you
- Opportunities to attend events and network with other professionals in the industry
- Assistance with creating content, pitching brands, and negotiating contracts
Conclusion
Landing brand deals as an influencer takes a lot of effort, but it's definitely doable if you're willing to put in the work. By building a strong social media presence, researching the brands you want to work with, and collaborating with other influencers, you'll give yourself the best possible chance of landing those all-important brand deals! Want to fast-track your success? Working with a reputable Talent Management Agency can help you reach your goals quicker and ease your journey along the way.
